Hi there, I'm Laura

I'm an interactive designer with five years of experience creating visual content for various sectors, such as advertising, construction, and hospitality. However, what excites me is boosting businesses through exceptional user experience.

I'm dedicated to crafting digital products that fulfill the requirements of both users and businesses. At the moment, I'm working at Geekbears as a Mid-UX/UI Designer, assisting entrepreneurs in the launch of their apps.

When I'm not working, you can find me taking long walks, watching sunsets, or exploring new places. I'm also super curious and love learning fascinating facts about anything.

WORK EXPERIENCE

EDUCATION

//GEEKBEARS

Mid-UX/UI Designer

Sept 2024 - Current

//MAYÚSCULA

Senior Art Director

March 2022 - June 2023

Junior Art Director

January 2019 - August 2019

//PRIMER PLANO

Co-Founder, Marketing & Design Director

August 2020 - November 2021

//ARAVEN

Junior Graphic Design

November 2019 - July 2020

//YPASA

Image & Marketing Trainee

August 2018 - December 2018

//LABASAD

Master in Web and App Design: UX/UI

2021 - 2023

//UNIVERSIDAD IBEROAMERICANA

Bachelor’s Degree Interactive Design

2014 - 2018

MY PROCESS

When I begin working on a project, I always like to keep three essential principles in mind to ensure a successful outcome.

1. Empathy is key

I prefer to empathize with users before brainstorming solutions. This approach allows me to design effective solutions.

2. Communication is essential

I consistently keep in touch with everyone involved in the project to ensure we are aligned and working towards the same objectives.

3. Design must be functional

In order to produce attractive and functional designs, I take into account aesthetics, user requirements, and business objectives.

SELECTED WORK

2023

BARCELONA CITY COUNCIL

How does the Barcelona City Council educate users about the risks of consuming microplastics?

2022

VIRGIN MOBILE

How does the coolest mobile telephony company spread its rockstar energy in LATAM?

2022

PAPELERÍA DE LAS OFERTAS

The reinvention of typical ecommerce into a reliable and delightful hub for stationery shopping.